Five-time FIA Formula One World Champion, Lewis Hamilton, is collaborating with hospitality organization The Cream Group and investors including UNICEF Ambassador and early backer of Beyond Meat,TommasoChiabra, to revolutionize fast food when they launch exciting new concept Neat Burger, the first plant-based sustainable burger chain of its kind.
Opening its first site just off Regent Street in London on September 2nd, Neat Burger aims to transform the way people view plant-based food by appealing to not only those who follow plant-based diets, but everyone that wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical.
The team has ambitious plans to expand the concept globally with 14 franchises planned over the next 24 months.
“I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support,” Hamilton said in a statement. “But, it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again.”
Neat Burger will serve unique patties, specially created by their team of chefs in collaboration with Beyond Meat, a plant-based meat alternative, which forms the basis for the burgers. The menu will consist of three core burgers: ‘The Neat’, ‘The Cheese’ and ‘The Chick’n’, as well as ‘The Hot Dog’, with sides including skinny fries, sweet potato fries and tater tots.
“Beyond Meat is an incredible partner and I can’t wait to work with the team to expand Neat Burger internationally,” continued Hamilton.
Neat Burger will stock Just Water, the eco-conscious brand launched by Jaden Smith in 2018, as well as ethical Lemonaid sodas and dairy-free, soft serve, coconut and soya-based milkshakes.
You can help all animals by choosing compassion on your plate. #GoVeg