JUST (Eat JUST, Inc.) has partnered with Michael Foods, one of the largest processors of eggs in the world, to bring the top-selling, plant-based JUST Egg to millions more consumers in the United States.
Under the new arrangement, Michael Foods will be the exclusive manufacturer, supplier, and distributor of JUST Egg to foodservice and food ingredient customers who are in search of a unique, plant-based egg product.
“For over 100 years, the Michael Foods family of businesses have leveraged quality ingredients and cutting-edge processes to offer the finest products and solutions to their customers. This partnership adds an innovative new product to their portfolio,” Josh Tetrick, Co-Founder and CEO of JUST, said in a statement. “Our companies share a great deal in common. We are fathers and brothers and sisters and mothers, all sharing a belief that the food we eat is one of the most important choices we make. Signing this partnership is one of the proudest moments in our company’s journey to build a better food system.”
JUST Egg comes in two formats: a pourable liquid perfect for scrambles, omelets, quiches, stir-fries, and a wide variety of baking applications; and a fluffy, pre-baked folded egg patty, ideal on top of toast or inside a breakfast sandwich. Its key ingredient is protein derived from mung beans, a legume that has been cultivated for thousands of years and is a dietary staple in Asia.
Just Egg is also cholesterol-free, dairy-free, non-GMO, Kosher certified, and is packed with as much protein as many other plant and animal proteins. Its ingredients use 98% less water, 86% less land, and emit 93% less CO2 than conventional animal sources.
“We are excited about this new partnership,” stated Mark Westphal, President of Michael Foods. “Eggs will continue to be a nutritious and affordable staple in America’s diet, and JUST’s plant-based egg products offer a great complement to our value-added eggs by allowing customers to serve every consumer their preference. Working together, we are bringing innovation and options to the food industry.”
In its first full year of distribution, JUST launched with leading U.S. retailers and grocers such as: Walmart, Kroger, Whole Foods, Safeway, Albertsons, Giant, Wegmans, Publix,as well as online via Amazon and Fresh Direct.At a top five retailer, sales velocity has quadrupled since its debut, and in Grocery, velocity has grown 51% since December with large gains at top national chains.
A growing number of quick-service restaurants and other foodservice destinations like college campuses, amusement parks, hospitals, and corporate cafeterias also include JUST Egg on their menus.
As recently reported by WAN, JUST Egg also partnered with Emsland Groupin Germany to expand its protein processing capacity worldwide.