Breaking! Southern California’s Coastal Mountain Lions Are Headed For Extinction Within The Next 15 Years Unless We Act Now

Mountain lions in California’s Santa Monica and Santa Ana Mountians are heading rapidly towards extinction, a new study in Ecological Applications finds. Researchers with UCLA, UC Davis and the National Park Service found that habitat loss and fragmentation have driven the populations to dangerously low levels of genetic diversity. With inbreeding, the Santa Monica population of big…

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Breaking! McDonald’s To Test Beyond Meat P.L.T. Burger For 12-Weeks At 28 Ontario, Canada, Locations Beginning September 30th

The highly-anticipated announcement of McDonald’s entry into the plant-based burger offering arena was released this morning by the globally recognized foodservice retailer; it’s Beyond time! McDonald’s will be conducting a 12-week test of a new plant-based burger called the P.L.T., which stands for Plant. Lettuce. Tomato. in 28 restaurants in Southwestern…

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Breaking! Airbnb Launches New Category Featuring More Than 1,000 Ethical Experiences Around The World That Put Animal Welfare First

Airbnb announced today that it is launching a new category of Animal Experiences. The new offering is guided by a premiere animal welfare policy created in consultation with World Animal Protection. The online marketplace is now offering more than 1,000 animal-friendly experiences that consider the well-being of animals across 58 countries.…

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Kat Von D Beauty With A Cause; Giving Back To Save Animals

Kat Von D Beauty has just introduced their new pro program which extends exclusive discounts and benefits to its makeup artist members. The best part about this new program is that it’s fighting for a very important cause: for every Pro purchase, the brand donates $5 to an animal charity…

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