Veggie Grill, the largest 100% plant-based, premium fast casual brand in the United States, opened its first New York City location last Friday at 12 W. 23rd Street in the Flatiron District.
Veggie Grill makes food matter more by crafting plant-based meals for all kinds of eaters. The New York City location features a craveable menu with bold flavor profiles made from 100% plant-based food.
The lineup includes signature Veggie Grill items such as burgers, sandwiches, tacos, entrée salads, bowls and more. Veggie Grill favorites like the VG Beyond Burger, Santa Fe Crispy Chickin’ sandwich, Rustic Farm Bowl, and the Mediterranean Supergreens Salad are available along with the restaurant’s seasonal menu. Veggie Grill innovates their menu four times a year with seasonal celebrations.
“We are thrilled to bring 100% plant-based handcrafted food to New Yorkers that share our belief around making food matter more,” CEO Steve Heeley said in a statement. “We can’t wait to share our chef-inspired dishes with this great city as we continue our east coast expansion delivering affordable and delicious plant-based meals to conscious consumers.”
Veggie Grill’s NYC 2,000-square-foot space includes a variety of seating, from intimate or solo, to a communal table where guests can gather, connect and share. Kiosks for ordering are available, which guides guests through simple steps to place their order exactly to their liking efficiently.
Veggie Grill’s New York City location is open seven days a week from 10:30am to 10:00pm on Monday through Friday, 11:00am to 10:00pm on Saturday, and 11:00am to 9:00pm on Sunday. Veggie Grill offers online ordering, delivery, and catering for pickup through the Veggie Grill Rewards app.
To mark Veggie Grill’s NYC grand opening, the store donated profits from opening day to GrowNYC.