Beyond Meat, Inc.(NASDAQ: BYND) announced yesterday that it will release the latest version of the Beyond Burger, the brand’s flagship product, at grocery stores nationwide.
According to the trailblazing company, the new, MEATIER, Beyond Burger will become available in the meat section of grocery stores in the next few weeks. Look for the red “NOW EVEN MEATIER” tab on packaging to know that the new Beyond Meat Burger has arrived at a store near you.
Consistent with the brand’s approach to innovation that works to close the gaps between its plant-based meats and their animal protein equivalents through rapid and relentless innovation, the latest version of the Beyond Burger patty is the brand’s next step forward in its vision of building the Future of Protein.
The new, meatier Beyond Burger features marbling designed to melt and tenderize like traditional ground beef. Made using a blend of pea, mung bean and rice proteins that offer a complete protein source, the blend of proteins provides for better taste and texture.
“The new Beyond Burger is the next step in our journey toward building meat directly from plants that delivers a consumer experience indistinguishable from its animal protein equivalent,” Ethan Brown, Beyond Meat Founder and CEO, said in a statement.
The Beyond Burger is the world’s first plant-based burger that looks, cooks and satisfies like beef, but is made entirely from plants without GMOs, soy or gluten. Last summer, the Beyond Burger rose to be the #1 selling patty by unit in the meat section at one of the nation’s largest conventional retail Southern California chains for 12 consecutive weeks.
New patty, same cutting-edge approach
Beyond Meat uses simple plant-based ingredients applied in fresh ways to build meat directly from plants. Peas, mung bean and rice provide the protein, beets provide the meaty red hue, and coconut oil and cocoa butter provide melty, mouthwatering marbling that creates a juicy texture that is closer to traditional ground beef than ever before.
Other product highlights of the new meatier Beyond Burger which is packed with 20g of plant-based protein per 4oz patty include better flavor, aroma profile and simplified ingredient list.