Dunkin’ today marked a major step in making plant-based menu options easily accessible to Americans everywhere, announcing plans for the nationwide rollout of its highly-anticipated Beyond Sausage Sandwich.
As previously reported by WAN, the Beyond Sausage Sandwich was first introduced exclusively in Manhattan in July 2019. During the test, the Beyond Sausage Sandwich quickly became one of the top-selling sandwiches, driving Dunkin’ to accelerate plans for the national launch, with more than 9,000 participating locations in the United States serving the Beyond Sausage Sandwich beginning November 6th 2019.
“We are excited to introduce the Beyond Sausage Sandwich nationwide and in doing so, offer an option with fewer calories, less total fat, saturated fat, cholesterol and sodium, while delivering more protein and iron than a comparable pork sausage sandwich,” Ethan Brown, Founder and CEO of Beyond Meat, said in a statement. “We are thrilled that everyone who runs on Dunkin’ now has the option to make a delicious plant-based sausage sandwich part of their day.”
Dunkin’ is the first nationwide U.S. quick service restaurant brand to Go Beyond traditional on-the-go breakfast choices by serving Beyond Breakfast Sausage. Offering the delicious taste and texture of a juicy, savory breakfast sausage patty, Dunkin’s Beyond Sausage Sandwich features Beyond Meat’s breakfast sausage patty made with 100% plant-based protein and a mix of spices crafted specifically for Dunkin’.
“We are extremely proud of our partnership with Beyond Meat and thrilled to be the first U.S. quick service restaurant to offer Beyond Breakfast Sausage nationwide. Dunkin’ is the brand that democratizes trends for America, and this latest addition to our menu gives consumers more choice to meet their evolving needs,” said Dave Hoffmann, Dunkin’ Brands Chief Executive Officer and Dunkin’ U.S. President. “As we continue to transform our brand, we are proud to use our platform to give everyone the opportunity to enjoy the great taste and benefits of plant-based protein.”
Dunkin’ is marking the national launch with its first-ever, multi-day sandwich-tasting event. To give guests a chance to experience the great taste of this plant-based sausage for themselves, on Friday, November 8th, and Saturday, November 9th, from 8:00am to 10:00am, guests at participating Dunkin’ U.S. restaurants are invited to enjoy a complimentary sample of the Beyond Sausage Sandwich, while supplies last.
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