Denny’s has partnered with plant-based meat giant BeyondMeat to launch the Denny’s Beyond Burger.
Available at all Los Angeles area Denny’s locations, the new Denny’s Beyond Burger features a plant-based Beyond Burger patty with freshly sliced tomatoes and onions, crisp lettuce, pickles and more on a multigrain bun.
To prove that this is no “trick,” on Halloween night between 4:00pm and 7:00pm, Denny’s will mark the introduction of this plant-based offering by “treating” guests to a FREE Beyond Burger, with a purchase of any beverage, at any of its Los Angeles area restaurants while supplies last. While available exclusively in the Los Angeles area, Denny’s will roll out the new Denny’s Beyond Burger nationwide in 2020.
“We could not be more excited to announce this game-changing partnership with Beyond Meat,” John Dillon, chief brand officer for Denny’s, said in a statement. “As a company we strive to evolve with the tastes and demands of our customers and knew that finding a plant-based option that met our incredibly high-quality standards and taste expectations was critical in staying at the top of our game.”
“We are working to make delicious plant-based meat as accessible as possible and believe the Denny’s Beyond Burger will be well-received by longtime fans and new guests alike,” stated Tim Smith, Beyond Meat’s VP of North America Sales Foodservice. “Through our partnership with Denny’s, we look forward to introducing more families to the nutritional and environmental benefits of consuming plant-based meat.”
The Beyond Burger launch marks the first plant-based protein option for Denny’s and comes on the heels of the brand’s recent revitalization, including its new menu items and updated restaurant environment.