This week, Canada became the first market outside of the United States to offer plant-based Beyond Beef fromBeyond Meat.
Made from simple, plant-based ingredients without GMOs, soy or gluten, Beyond Beef delivers the culinary versatility, juicy flavor and meat-like texture of traditional ground beef, with marbling made from cocoa butter that melts and tenderizes for a satisfying and delicious at-home cooking experience.
All of Beyond Meat’s products are designed to meet, if not exceed, the nutritional profile of its animal protein equivalent. Compared to regular ground beef, Beyond Beef offers: a complete source of protein with 18g per 100g serving, more iron, 35% less saturated fat, less total fat, and no cholesterol, antibiotics or hormones.
“Canada is a very progressive market and since launching there earlier this year, we have seen a tremendous response from Canadians who are interested in our plant-based proteins,” said Ethan Brown, Beyond Meat’s Founder and CEO, in a statement. “We are excited to bring our latest product innovation to Canadians, welcoming a growing number of consumers to the delicious taste and nutritional and environmental benefits of our plant-based proteins.”
This past summer, Beyond Meat entered the Canadian retail market with the launch of the Beyond Burger and in less than six months, distribution has grown to more than 4,000 stores. At a major Canadian retailer, the Beyond Burger is the #1 selling plant-based burger in the fresh meat counter, with 80% of plant-based burger sales in the fresh meat counter coming from Beyond Meat.