Beyond Meat is the new official plant-based meat partner of the Los Angeles Lakers and will collaborate with the team to offer unique opportunities to introduce fans to the delicious taste and benefits of plant-based meat.
“We are excited to welcome Beyond Meat as a new sponsor of the Los Angeles Lakers,” Lakers President of Business Operations, Tim Harris, said in a statement on the NBA website. “They are an innovative and forward-thinking company with established and successful relationships with NBA players around the league. Anytime we can align with a company that is looking to improve the wellness of our players, as well as our fanbase, we think it’s a very good fit and we look forward to a great relationship with Beyond Meat.”
JaVale McGee, Los Angeles Lakers Center and Beyond Meat ambassador agrees.
“Shifting to a plant-based diet has been a literal game changer, and I am excited to have my two favorite LA brands partnering to make plant-based eating not only delicious, but accessible,” stated McGee, who recently participated in an event announcing the new partnership.
In February, Beyond Meat announced its Go Beyond campaign, featuring a growing list of ambassadors and investors who align with the brand’s purpose, shattering expectations in pursuit of the extraordinary.
“Over the years, we have been fortunate to work with many of the world’s greatest athletes as they explore Beyond Meat and the impact plant-based eating has on their performance, their recovery between games and workouts, and the broader benefits to health and environment,” said Ethan Brown, CEO and Founder of Beyond Meat. “As an LA-based company, we are excited to team up with one of LA’s most iconic brands to engage our local community and further amplify awareness of our delicious plant-based meats that serve both body and planet.”
You can help all animals and our planet by choosing compassion on your plate. #GoVeg