Beyond Meat just introduced its latest breakthrough in plant-based food innovation: Beyond Beef. Driven by consumer demand, Beyond Beef is designed to have the meaty taste, texture and versatility consumers love about ground beef, but with the added health and sustainability benefits of plant-based meat.
Beyond Beef has 25% less saturated fat than beef, with less than 6g per serving, and is made with a blend of pea, mung bean, and rice proteins that provide a meaty texture that mirrors the satisfying chew and juiciness of ground beef.
The meat industry is a multi-trillion-dollar business, and Beyond Beef aims to replicate ground beef, the largest segment in the beef category. The area is ripe for innovation with nearly 70% of consumers reducing their meat intake, with a particular focus on red and processed meat.
“We have long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods,” Ethan Brown, founder and chief executive officer of Beyond Meat, said in a statement. “As is our commitment, we have built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, and gluten.”
Beyond Beef’s high-performing blend of mung, pea and rice proteins make it a complete protein source, offering 20 grams of protein per serving—more than beef.
They are committed to using clean, simple, plant-based ingredients, with Beyond Beef containing no antibiotics, hormones, soy, gluten or genetically modified organisms. Launching in retail stores later this year, Beyond Beef is anticipated to be both Kosher and Halal certified, appealing to a broad range of dietary needs and preferences.
Beyond Beef is the latest addition to Beyond Meat’s portfolio of revolutionary products that are available at more than 35,000 restaurants, grocery stores, universities, hotels, stadiums and beyond.
Not only does this amazing product taste good, but it is the future of eating green and saving lives.